CA required at Pepsico

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  1. Bhuvi Gupta
    Bhuvi Gupta on May 30, 2016
    Manager - Marketing Finance
    Gurgaon, HR

    Main Purpose
    This role would be primarily involved in the following activities:

    • Ensure timely Planning and Forecasting by contributing to SBP and AOP process
    • Drive Innovation product P&L / margin governance
    • Ensure brand pack P&L reviews to manage brand-wise margins
    • Ensure A&M spend reviews to increase effectiveness of spends and correct reporting
    • Drive culture of GCS across commercials team through specific interventions

    Key Accountabilities

    • Drive Innovation SBP/AOP Phase1 & 2- discussion with Cat. Heads/ R&D and Marketing Director
    • Build category construct for AOP and SBP (including template submission and closure with Marketing team)
    • Drive Preparation and Closure of volumes (pack/brand) during SBP and AOP with alignment from CMO and COOs
    • Build A&M construct (Brand-wise/Black swan template) for SBP and AOP
    • Circulation of A&M Monthly report to Marketing on Working/Non Working, Brad-wise A&M spend, NPD write offs and Volume Growth
    • Provide template submission (A&M, Volume & Share, Innovation) for SBP and AOP planning - Phase 1,2
    • Provide Innovation Forecast - discussion with Cat. Heads/ R&D and Marketing Director and upload on IPM
    • Ensure Innovation Actuals tracking and reporting for Stage Gate
    • Facilitate Innovation P&L preparation and scenario analysis
    • Ensure Innovation P&L status tracker circulation to Marketing team
    • Participate In Stage Gate meeting to arrive at decisions on innovation, gate movements and margin guard rails
    • Drive A&M Reporting on Brand-wise and Working/Non working
    • Ensure stabilization of closing processes for marketing vertical while ensuring timelines and accuracy
    • Drive Balance Sheet review and Balance sheer hygiene for relevant accounts and process/controls review (for e.g. PO review, Marketing Advances, MYC process, Late PO etc)
    • Prepare for Marketing Operational reviews
    • Ensure A&M related KC compliance by conducting reviews with the Marketing team
    • For NPDs, monitor actual results vs. approved P&Ls and share with marketing and R&D teams, drive actions emerging from above
    • Participate in Brand Councils
    • Perform Financial assessment of new packs/category for profitability/affordability

    Key Skills/Experience Required
    CA with 3-4 years of prior experience in FMCG sector.

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