Hello, I read your post http://www.charteredclub.com/service-tax-on-digital-advertising/ The post says: This Service Tax is to be collected, by the service provider, from the Company whose product has been advertised and is required to be paid with the Govt. Now in our case, Company A pays Google to advertise their products and Google pays us Bloggers, as it uses our Inventory/Space. So in this case: Company A's products are being advertised. Google is providing the service Bloggers are online property owners. So Google is required to collect Service Tax from Company A and deposit it with the Government. Is my understanding correct?